CATALOGUE PHOTOGRAPHY
SHOWCASE YOUR PRODUCTS
Companies used catalogues for years to promote their products, and while today the physical catalogue is mostly a relic of the past, this style of photography and way of showcasing products has transitioned to many forms of digital media and e-commerce. Catalogue photos let your potential customers see what the product looks like in ideal conditions, and can help motivate them to buy.
In our world of online shopping and next day delivery for nearly everything imaginable, it can be easy for your product to become lost in the sea of infinite choices.
High quality catalogue photography allows you to stand out in the crowd, focusing on the things that make it unique; the thoughtful art on your label, the texture of your artisan product or the hand crafted details that elevate your brand above the rest.
It’s About The Details
It’s no secret that people form a first impression within seconds. Consistent, high quality brand photography allows you to showcase your products and services across different channels with confidence, knowing your brand will be seen as high quality and desirable, setting you apart from your competitors.
How To Achieve Maximum Impact
Catalogue photos provide simple, clean and crisp images, ideal for use in e-commerce, on websites and for social media. We want to make sure that your products jump off the page.
For maximum impact these photos are usually on a white, or sometimes black background, letting the product speak for itself. Using dynamic lighting and a small amount of post production editing we can show off your product in a way that emphasizes its important features.
Catalogue vs Styled Product Photos
What’s the difference between a these different styles of product photos?
While both types of photos look to showcase your product, there are some notable differences. Catalogue Product Photos are usually on a white or black background, bringing your full focus onto the product itself. These shots are great for highlighting small details and are popular on websites and within e-commerce applications.
Styled Product Photos are meant to create an emotional connection between your product and the consumer. Instead of focusing solely on the product, they look to create a scene, bringing the products to life and tying in the larger brand identity. There photos utilize various backgrounds, complimentary colours, lighting effects and props. Styled photos are useful in advertising, magazine articles, blog posts, or anywhere else you want to represent both your product and brand identity.
Whether you are looking for catalogue or styled product photos, Deeper Image Photography is here for all of your Okanagan commercial photography needs.
Interested In Working Together?
Take the first step and connect your audience to your brand through creative, high-quality photography.